Table Of Contents

The following is the suggested order of reading the posts on this blog:

Introduction

1. Short Introduction to Global Car Brands - For the complete beginner
2. Understanding Brand Perception in the Car Industry - A summary of the latest research

Techniques and Case Studies

1. Using National Characteristics for Car Branding - Using national stereotypes to create familiarity
2. Using Heritage and History for Car Branding - Using heritage and history for 'premiumness'
3. Creating Artificial Luxury Brands - Creating 'premiumness' artificially
4. Reinvigorating Dying Brands - How to reinvent dying brands or models
5. OS in the Car - Using experiential technology for branding